Philosophy

"Perfection of means and confusion of ends seems to characterize our age."– Albert Einstein

We believe business and commerce must be transformed—not just by the endless “perfection of means” but at the very root of business philosophy. Business education, the development of best practices, management practices, leadership practices… for decades, all these have focused on improving the effectiveness of “means” without answering the corresponding “ends” question: Why are we in business? What is our enduring purpose as a company? At best, the results of that focus are brilliantly executed business processes driven by shallow purposes and short-term results. We can do better. We should do better.

The Global Commerce Network is a collaborative band of business leaders who are intent on transforming the soul of commerce. We believe lasting change can occur only as people's worldview and fundamental beliefs about work and business change. And we've discovered that the ancient wisdom of the Bible is the most relevant, illuminating, innovative, and practical resource for transformation.

We are actively promoting the development of a new soul of commerce, displayed in businesses and business people. We envision a business soul marked by:

Character

Character is foundational to any company's efforts to do well, to do right, to do good. But man is not the benchmark of character, but a holy, just and gracious God.

Purpose

Defining the enduring difference a company aims to make beyond the bottom line changes everything. And no purpose is enduring that does not take into account the eternal purpose of God.

Compassion

Without compassion, companies and business leaders can only look at the world in self-serving ways. Christ is our model of self-sacrificing compassion.

Imagination

Imagination is an irreducible requirement for taking on the challenges facing our companies. One only has to look at the stunning imagination of God displayed in creation.

Courage

Courage is the hallmark of leaders who withstand every challenge that comes against their companies. These are not just competitive challenges but moral and ethical challenges to stand in an age of moral slackness.

Faith

Faith is the vision to see what cannot be seen and to trust the unseen God who empowers business leaders to do His good will.

Hope

Great companies bring light to a cynical, frightened and despairing world. Not the temporary “hit” of customer satisfaction, but enduring hope.

How will we transform the soul of commerce? By: