Welcome to the Challenge of Transforming the Soul of Commerce. We believe this millennium confronts the business world with three great challenges.
Challenge One: Globalization
Whether it's the outsourcing of labor, access to intellectual and financial capital, the rise and fall of markets, or the emergence of offshore competitors, businesses small and large feel the pressure of globalization. The world is flat.
Challenge Two: Global Crisis
Businesses can no longer imagine they are immune to the near- and long-term effects of terrorism, poverty, environmental and human health disasters, and acute shortages of energy and water. Today, everything ripples.
Challenge Three: The Failure of Character
As this century began, the massive scale of corporate scandal and leadership meltdowns brought customer confidence plummeting to earth after the “do-no-wrong” boom of the 90's. Trust is at a premium.
Against the backdrop of globalization, global crisis and the failure of character, we see an increasing demand for companies where people can contribute in fulfilling, meaningful ways. People want to work in businesses where the sense of purpose is greater than the bottom line. Not that there's anything wrong with a healthy bottom line, but people want their work to make a difference. People want to work in places where there is alignment between company culture and strategy and their deepest spiritual and moral values. More and more, workers ask businesses to engage the many challenges this world presents with soaring imagination and bedrock responsibility.