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In the summer of 1992, a dozen business leaders gathered to talk about whether the Bible has anything to say about commerce. "I was wrestling with the fact that I'd never heard a sermon on cash flow," Al Lunsford recalls. "I'd never seen a Bible Study on business ethics or competition or accumulating and leveraging capital." The U.S. economy was in a downturn, margins were slim — the marketplace was changing — and American churches had little to say about it. Was this because God was silent on the subject, or was it something else? Our group converged on Glen Eyrie Conference Center in Colorado Springs, determined to find out.We began by cataloging our business tensions and found we had several things in common:

• Our workplace loyalties were fear-based, misplaced and slavish
• We experienced frequent episodes of anger, anxiety, discouragement and fatigue
• Our lives felt disconnected, fragmented and out of control
• We felt a disconnect between our spiritual ideals and our workplace realities
• Our families, friendships and personal wellbeing suffered the consequences of our bifurcated lives
• Most of us felt we were working in an atmosphere of profit at any price

These were bad feelings for people who claimed our first allegiance was to our Creator. Still, just finding we weren't alone sparked a glimmer of hope that, together, we might find a way to reintegrate our lives. We agreed to gather three times a year and undertake a cover-to-cover study of the Bible in search of the scriptural roots of commerce. We were not disappointed. The biblical narrative turned out to be packed with the stuff of business and commerce. On page after page, we found what Paul Minear noted in his Images of the Church in the New Testament: “The Bible is a book by workers, about workers, for workers.”

All of us gathered there came to think of the kingdom of God as our permanent address. We came to regard the values of God's kingdom as benchmarks for how we ought to conduct ourselves in business. We also confirmed something that we had always suspected and were experiencing, that life cannot be separated into a spiritual side and a work side. The religious communities seemed to treat certain things as spiritual and of “higher” value and other things (like business) as “lower” but necessary evils. There certainly wasn't any encouragement and reinforcement for what we were thinking and experiencing. In 1994, we chartered the Global Commerce Network as a nonprofit platform from which to propagate our story and establish links to others who shared our concerns. We continued as the core group to meet three times a year for three days to pray, study the Scriptures, and learn from one another. We also began developing Forums to share with others what we were discovering. We found that colleagues and friends-of-friends in business all over the world were reaching similar conclusions. From this we drew several insights:

1. If we were crazy, we were in good company
2. What we were learning wasn't merely cultural—people doing business in very different cultural contexts were seeing the same things
3. Business people were looking for Biblical perspectives that really addressed the realities they faced in their work and business lives.

Now…A dozen years have passed and we have seen the rise of the Internet as a source of information and commerce that has yet to find its boundaries. We've seen the emergence of a global economy that outstrips everything we imagined. We've seen the new economy expand and contract and adjust to new opportunities and challenges that no one fully comprehends or controls.We have enjoyed much and endured much individually and collectively, including the launch of a for-profit company called InsideWork.

Today, we continue our process through:

• Ongoing biblical and marketplace research
• Worldview integration
• Learning events and experiences
• Initiating and funding projects like the Scriptural Roots of Commerce series
• Building community among like-minded business people
• We launched a new “wineskin” called InsideWork to serve as a business to the marketplace that communicates what we continue to learn through publications, educational events, study materials, consulting, and educational events.

In all this, we see the sometimes-subtle rule of God's kingdom at work—crossing frontiers, opening and closing doors, networking relationships, transforming the soul of commerce one company, one business unit, one department, one leader at a time.

We hope you'll join the conversation and the adventure. We can't go back to where we came from. We can only advance in faith to more clearly express God's purposes in the world of commerce.

We believe business and commerce must be transformed—not just by the endless “perfection of means” but at the very root of business philosophy. Business education, the development of best practices, management practices, leadership practices… for decades, all these have focused on improving the effectiveness of “means” without answering the corresponding “ends” question: Why are we in business? What is our enduring purpose as a company? At best, the results of that focus are brilliantly executed business processes driven by shallow purposes and short-term results. We can do better. We should do better.

The Global Commerce Network is a collaborative band of business leaders who are intent on transforming the soul of commerce. We believe lasting change can occur only as people's worldview and fundamental beliefs about work and business change. And we've discovered that the ancient wisdom of the Bible is the most relevant, illuminating, innovative, and practical resource for transformation.

We are actively promoting the development of a new soul of commerce, displayed in businesses and business people. We envision a business soul marked by:

Character

Character is foundational to any company's efforts to do well, to do right, to do good. But man is not the benchmark of character, but a holy, just and gracious God.

Purpose

Defining the enduring difference a company aims to make beyond the bottom line changes everything. And no purpose is enduring that does not take into account the eternal purpose of God.

Compassion

Without compassion, companies and business leaders can only look at the world in self-serving ways. Christ is our model of self-sacrificing compassion.

Imagination

Imagination is an irreducible requirement for taking on the challenges facing our companies. One only has to look at the stunning imagination of God displayed in creation.

Courage

Courage is the hallmark of leaders who withstand every challenge that comes against their companies. These are not just competitive challenges but moral and ethical challenges to stand in an age of moral slackness.

Faith

Faith is the vision to see what cannot be seen and to trust the unseen God who empowers business leaders to do His good will.

Hope

Great companies bring light to a cynical, frightened and despairing world. Not the temporary “hit” of customer satisfaction, but enduring hope.

How will we transform the soul of commerce? By:

• Challenging people of faith to a profound mindshift in their beliefs, values, and behavior in the marketplace
• Driving original research on the philosophy and practice of biblically shaped business practice
• Designing learning tools and “aha” experiences for business leaders
• Building safe business communities where likeminded people gain support and biblical insights for their day to day commercial life

1. Spirituality is today's greatest megatrend, but where is it taking us?
2. Spiritual transformation, triggered at the individual level, is now spilling over from the personal to the institutional…Spirituality in business is springing up all over.
3. The search for morals and meaning at work, as well as the desire to experience the peace and purpose of business, are "inner" truths, alive in the hearts of millions of people. These internal realities profoundly affect people's behavior…
4. Spirituality in business, having quietly blossomed for decades, is an established trend that is about to morph into a megatrend.

Unleashing the Power of Biblical Spirituality in Business

A national research project commissioned by the Global Commerce Network and conducted by National Demographics Corporation and InsideWork.

Never before has a study been conducted that:

1. Examines the contributions and influence of biblical spirituality in business
2. Identifies the challenges and opportunities of conducting business from the a biblical worldview

Four Primary Questions:

1. Who are the business leaders who operate from biblical spirituality?
2. How does this affect their business vision, practices, and outcomes?
3. What are the challenges they face as a result of their biblical spirituality and how do we help them?
4. How do we build a national network that links business people to help them live out their biblical spirituality more effectively?

Other firsts:

• Conduct a national sample survey of Biblically-based businesses
• Report in-depth interviews with hundreds of business leaders about their implementation of Biblically-based practices
• Develop national database of Biblically-based businesses
• Publish nationally significant case histories of Biblically-based business practices
• Develop a body of business solutions and services based on this research
• Create a framework of university business curriculum based on a Biblical worldview
• Create a web-based assessment that evaluates organizational, strategic, and cultural alignment from a Biblical perspective
• Create a private social network for this "tribe"
• Develop a Forum on Business and Biblical Spirituality

Imagine the World Changing Effects on:

• Ethical climate of business
• Work life
• Business culture
• Business practice
• Company legacy
• Development of future business leaders
• Corporate citizenship
• Politics
• Business school curricula
• Reconnection of the church to the marketplace

Imagine the Bible becoming an actual working tool of business people.

National Demographics Corporation

Provides research services to states and localities, multinational corporations and small businesses, non-profits and public interest organizations. NDC specializes in:

• Public opinion surveys
• Business surveys
• Network analyses
• Venue surveys
• Demographic analysis
• Election and campaign analysis
• District and community demographic and voting profiles
• Database development
• Districting and redistricting

Alan Heslop, Ph.D. – Vice President of NDC
Doug Johnson, M.B.A. – Vice President of NDC

InsideWork

InsideWork infuses business innovation with biblical insight to stimulate change in our work, organizations, and marketplace. Through original commentary, research, resources, business services, events, scriptural studies, and online community, InsideWork provokes change in why and how we do business.

Allan Lunsford, Chairman, CEO
Dan Wooldridge, President

Funding

Via tax deductible contributions to Global Commerce Network, a 501(c)3 organization. For more information on how to contribute, contact Global Commerce Network.

The SRC is a collection of six learning modules designed to help working people examine the biblical foundations for work, business, and commerce for themselves. Instead of giving pat answers, these modules stimulate the kinds of questions and thinking that challenge and reshape the learner's worldview. People tell us the SRC uniquely combines the depth of biblical insight with the practical touch of business realities.

Modules one, two and three are foundational explorations into the biblical view of God, humankind, and the kingdom of God. The first three modules address pressing business concerns like:

• What is the foundation for ethical and moral behavior in business?
• What holds people accountable for their actions in business?
• How should we view and value workers in a business atmosphere where people are often devalued and used?
• What are the purposes of business beyond making a buck?

Modules four to six focus on the importance of relationships, the meaning of work, and the purpose of capital resources. These modules address questions like:

• What is our responsibility to the people in our lives?
• How do we recover community in an age of disconnectedness?
• What is the meaning of work?
• Can work be spiritual?
• How do I find true balance in a 24/7, always-on world?
• What is the enduring purpose of my resources?
• What can we learn about the design of economic life by studying God's economic activity in creation?

The SRC modules are supported by a suite of online Tip Sheets and QuickStart Guides keyed to three different learning paths for individual learners, peer to peer learning partnerships, and small group learning. There is also a detailed Facilitator's Guide to help leaders learn to facilitate group learning more effectively.

Additionally, the QuickStart Guides are an alternative study path. Topical and practical, the Guides can be used as the basis of the study, using the modules as reference.

Find out more about the Scriptural Roots of Commerce series (including a free sample) at InsideWork. InsideWork was established by the GCN in order to make business resources such as newsletters, Bible studies, consulting, and educational events available to the business marketplace.

• The GCN Core Group – the original business people who started the GCN in 1992. The group meets three times per year for three days of interaction, prayer, and Bible study
• The GCN Members Forum – an online meeting place for networking and special events (under development)
• The GCN Board of Directors – steering the course of the GCN
• GCN Gatherings – scheduled events for GCN members and friends to interact from a Biblical perspective about business and work life, to pray for one another, and to mutually encourage one another in their faith

Vice Chairman
Russ Teubner
Executive Vice President
Marketing and Product Strategy
Esker

Treasurer
Perry Waughtal

Secretary
John Sipple
President
Business Resource Network

Members

Doug Hignell
President
Hignell & Hignell, Inc.

Erwin Mooradian
President
Mooradian Inc.

Tom Petersen
President
Petersen Development Corporation

John Stanley
President
Tri-Dim Filter Corporation

GCN is a collaborative network of business people who call the kingdom of God our permanent address. We are business practitioners, content developers and brokers of God's creativity in the marketplace. Together, we are dedicated to transforming the soul of commerce by:

• Mining the biblical roots of commerce
• Ordering our lives within the framework of biblical revelation
• Amending our business practices and relationships
• Diligently refining our world views according to biblical insight
• Connecting with one another to collaborate, challenge and support each other in this quest

GCN associates and partners are:

• Actively involved in commerce
• Drawn from every generation
• Techno literate
• Lifelong learners
• Disenchanted with the state of culturally defined religion
• Searching for biblical solutions to business questions
• Eager to participate in meaningful, ongoing community

• Ongoing biblical research and development to enhance the groundbreaking Scriptural Roots of Commerce, including QuickStart Guides, Learning Paths, updates and revisions to existing modules, and developing new learning modules.
• A first-ever national study designed to discover and unleash the power of biblical spirituality in business. This research will examine the specific challenges businesses and business people face as a result of their faith. It will also describe “best practices” that emerge from a biblical worldview. Among other outcomes, the study will define recommendations for developing a business curriculum founded on a biblical worldview.
• Aggregating a world-class collection of topical quotations, scripture, reference material, and case studies on the values and spirituality of work and commerce.
• Developing methodologies for training, group learning and individual discovery; creating and directing forums and conferences on work, commerce, and biblical spirituality

We are also invested in research by our colleague, Dr. Peter S. Heslam, Director of the Transforming Business research and development project, at Cambridge University.

Welcome to the Challenge of Transforming the Soul of Commerce. We believe this millennium confronts the business world with three great challenges.

Challenge One: Globalization

Whether it's the outsourcing of labor, access to intellectual and financial capital, the rise and fall of markets, or the emergence of offshore competitors, businesses small and large feel the pressure of globalization. The world is flat.

Challenge Two: Global Crisis

Businesses can no longer imagine they are immune to the near- and long-term effects of terrorism, poverty, environmental and human health disasters, and acute shortages of energy and water. Today, everything ripples.

Challenge Three: The Failure of Character

As this century began, the massive scale of corporate scandal and leadership meltdowns brought customer confidence plummeting to earth after the “do-no-wrong” boom of the 90's. Trust is at a premium.

Against the backdrop of globalization, global crisis and the failure of character, we see an increasing demand for companies where people can contribute in fulfilling, meaningful ways. People want to work in businesses where the sense of purpose is greater than the bottom line. Not that there's anything wrong with a healthy bottom line, but people want their work to make a difference. People want to work in places where there is alignment between company culture and strategy and their deepest spiritual and moral values. More and more, workers ask businesses to engage the many challenges this world presents with soaring imagination and bedrock responsibility.